All propaganda must be popular and its intellectual level must be adjusted to the most limited intelligence among those it is addressed to.
If you wish the sympathy of broad masses then you must tell them the crudest and most stupid things.
The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.
All propaganda must be so popular and on such an intellectual level, that even the most stupid of those towards whom it is directed will understand it. Therefore, the intellectual level of the propaganda must be lower the larger the number of people who are to be influenced by it.
It is a mistake to make propaganda many-sided, like scientific instruction, for instance... As soon as you sacrifice this slogan and try to be many-sided, the effect will piddle away, for the crowd can neither digest nor retain the material offered.
The Apple mentality is really about creating focus, quality and a voice that people understand and can relate to.
For effective communication, use brevity. Jesus said, 'Follow me.' Now that's brief! He could be brief because of all that he was that he didn't have to say.
You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.
The 1960s was an era of big thoughts. And yet, amazingly, each of these thoughts could fit on a T-shirt.
My plays have been performed before children, workers, and peasants, and they have well understood the meaning of my theatre. What is needed for people to watch my theatre is a freshness and openness of mind.
All propaganda must be confined to a few bare necessities and then must be expressed in a few stereotyped formulas . . . Only constant repetition will finally succeed in imprinting an idea upon the memory of a crowd.
[Rock 'n' roll] music started out with some cat banging a log with a couple of pieces of stick. He sent a message across a river and although the cat on the other side receiving the message didn't know the exact words, he did understand basically something about what was being communicated.
If you can’t fit your argument on a bumper sticker, you’ve lost the debate.
Unfortunately for Hillary Clinton she's a competent politician, which means she seldom says anything in less than three paragraphs. So people like the guy who just goes, "Nuh-uh, no puppet, no puppet, you're the puppet."
When a joke works, it works. It can make a point in a really simple way; it can be a great little sound bite to put on television or share on social media. Humor has this incredible power in how we communicate about politics now, in part because there's something natural in the way it's communicated.
All propaganda has to be popular and has to accommodate itself to the comprehension of the least intelligent of those whom it seeks to reach.
There is literally no such thing as an idea that cannot be expressed well and articulately to today's voters in 30 seconds.
To the hard of hearing you shout, and for the almost blind you draw large and startling figures.
If you want to communicate with the American public, the literature tells you you've got to be talking at about a sixth-grade, seventh-grade level.
We've learned a bunch of things; when you send a message to people, keep those messages short. Imagine walking up to a girl in a bar and going into a four-minute speech about how great you are. No one wants to hear that.
Many attempts to communicate are nullified by saying too much.
We've got the science, we've had the debate. The moral imperative is on the table. Great creativity is needed to take it all, make it simple and sharp. To make it connect. To make it make people want to act.
The first point was we wanted power to determine our own destiny in our own black community. And what we had done is, we wanted to write a program that was straightforward to the people. We didn't want to give a long dissertation.
...the rank and file are usually much more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious.
A long time ago, I watched President Reagan repeat a few simple points about the benefits for everyone of lower taxes, light regulations, and limited government. Successful policies are sold by repetition, not unrelated tangents.
