Clear Messaging Quotes

What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.

It is a mistake to make propaganda many-sided, like scientific instruction, for instance... As soon as you sacrifice this slogan and try to be many-sided, the effect will piddle away, for the crowd can neither digest nor retain the material offered.

You can never get your message across if you're always answering their [reporter's] questions.

Brevity is a great charm of eloquence.

My job as an author - at least the way I think of it - is to make a story that is coded and puzzling enough to entice conversation and interpretation, but also to do the opposite: to make some things clear so that it is meaningful in some way, not just a random assemblage of ideas.

Never mistake legibility for communication.

I've always been very aware of what I'm saying, but I'm also aware of what you're saying. I always want to make sure that my point is clear.

A writer should never be brief at the expense of being clear.

How well we communicate is determined not by how well we say things but how well we are understood.

There’s a tremendous power in using the least amount of information to get a point across.

If you're going to try to win an election, you can't be 80 percent. You can't say, I'm for what my Democratic opponent is, for but not quite so much of it.

When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.

Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.

Christlike communications are expressions of affection and not anger, truth and not fabrication, compassion and not contention, respect and not ridicule, counsel and not criticism, correction and not condemnation. They are spoken with clarity and not with confusion. They may be tender or they may be tough, but they must always be tempered.

If you don't pick your audience, you're lost because you're not really talking to anybody.

Cinema, which is influenced by every single part of life, is direct and reaches you immediately. And writing - the best writing is complex ideas communicated concisely. And music - if it's a good tune, make sure people can bloody hear it.

Communication is the ability to ensure that people understand not only what you say but also what you mean. It is also the ability to listen to and understand others. Developing both of these aspects of communication takes a lot of time, patience, and hard work.

If you can't make yourself understood by your friends, you'll be in trouble when your enemies come for you.

The thing that I try to remember is that in the briefing room it's not a debate. I'm not supposed to go in there and win a debate with the press corps. If that's what I try to do, then I'm going to lose.

The most important thing in coaching is communication. It's not what you say as much as what they absorb.

The way you build trust with your team is around super-clear communication in that instant when they say, 'I will be sad if you don't do X.' You have to say, 'We're not going to do X, and here's why, and believe me, you'll be much sadder later if I let you go do it and you spend a bunch of time on it and nothing ever happens.'

When you say something, make sure you have said it. The chances of your having said it are only fair.

We need a new model: If you can't explain it, you can't sell it.

Communication must become total and conscious before we can stop it.

Poor or fuzzy communications are major time-wasters. Take the time to be crystal-clear in your communications with others.