Propaganda Techniques Quotes

By means of shrewd lies, unremittingly repeated, it is possible to make people believe that heaven is hell - and hell heaven. The greater the lie, the more readily it will be believed.

He who can lead you to believe an absurdity can lead you to commit an atrocity.

All propaganda is lies, even when one is telling the truth.

The size of the lie is a definite factor in causing it to be believed, for the vast masses of the nation are in the depths of their hearts more easily deceived than they are consciously and intentionally bad. The primitive simplicity of their minds renders them a more easy prey to a big lie than a small one, for they themselves often tell little lies but would be ashamed to tell a big one.

I think the subject which will be of most importance politically is mass psychology.... Although this science will be diligently studied, it will be rigidly confined to the governing class. The populace will not be allowed to know how its convictions were generated.

The German has not the slightest notion how a people must be misled if the adherence of the masses is sought.

The statesmen will invent cheap lies, putting the blame upon the nation that is attacked, and every man will be glad of those conscience-soothing falsities, and will diligently study them, and refuse to examine any refutations of them; and thus he will by and by convince himself that the war is just, and will thank God for the better sleep he enjoys after this process of grotesque self-deception.

The language of the totalist environment is characterized by the thought-terminating cliché. The most far-reaching and complex of human problems are compressed into brief, highly reductive, definitive-sounding phrases, easily memorized and easily expressed. These become the start and finish of any ideological analysis.

Soviet propaganda is remarkably effective and the Americans are even more remarkably stupid.

The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.

The Russian Bolsheviks have discovered that truth does not matter so long as there is reiteration. They have no difficulty whatever in countering a fact by a lie which, if repeated often enough and loudly enough, becomes accepted by the people.

Incomprehensible messaging is a very important part of Russian propaganda.

A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.

That's the whole point of good propaganda. You want to create a slogan that nobody's going to be against, and everybody's going to be for. Nobody knows what it means, because it doesn't mean anything.

The primitive simplicity of their minds renders them a more easy prey to a big lie than a small one.

This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.

Nazi propaganda Minister Joseph Goebbels once remarked that if a lie is told often enough people will begin to see the lie as truth.

A definite factor in getting a lie believed is the size of the lie. The broad mass of the people, in the simplicity of their hearts, more easily fall victim to a big lie than to a small one.

What's public is propaganda, what's secret is serious.

That's basically what's going on now: Everything is propaganda.

It is a mistake to make propaganda many-sided, like scientific instruction, for instance... As soon as you sacrifice this slogan and try to be many-sided, the effect will piddle away, for the crowd can neither digest nor retain the material offered.

Hate, hunger, and pride make better levers of propaganda than do love or impartiality.

The English follow the principle that when one lies, it should be a big lie, and one should stick to it.

Fox News never calls up Bobby Seale to articulate a stance in opposition to right-wing conservatives. To me, giving the New Black Panthers a platform on Fox is a subtle tactic to scare people.

Die breite Masse einesVolkes?einer groÞen Lu« ge leichter zum Opfer f a« llt als einer kleinen. The broad mass of a nation?will more easily fall victim to a big lie than to a small one.