Judd Apatow Quotes

When the product is right, you don't have to be a great marketer.

I just want to make things that people want to buy. I have no confusion about this.

Wherever we are seeing something getting used, that to us is an early indicator that there might be something that people want. And then let's figure out how to make that great. And then let's go figure out monetization.

I think the biggest challenge over time is that we stay creative and making sure that we continue to launch awesome products that people love.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

Fundraising is a long and distracting process, and by the end of it, all you want to do is go back to building the product that you're working on.

Unless you have fixed costs, you don't need any capital to create a prototype. Ideally, your co-founders, with sweat equity, can create the product themselves.

When you let travelers vote with their clicks, and you put that at the center of your decision-making, you build the product they want, and ultimately, their business will follow.

If everybody had 100% record of hits and flops, there would have been no surprises. There's not one director with 100% success rate.

Betting all your funds on the belief that you know what consumers want and are willing to pay for is like jumping into a river to test its depth - you'll need a lot of luck to stay afloat. To have a truly successful product launch, the conversations with your customers must start long before you write your first line of code.

Projects are usually undertaken to either solve a problem or take advantage of an opportunity. The probability that the project - even if precisely executed - will complete on time, on budget, and on performance is typically small. Project management is utilized to increase this probability. So in a sense, project management is risk management.

Any products associated with a Apple are going to win. The people who make the Apple products are going to win.

It typically takes multiple iterations and pivots to find product/market fit - the match between what you're building and who will buy it.

I knew that if I could create a quality product and find the proper retail outlets, it would be a great company.

It's all about producing products people want.

From the day I arrived, I could see City's project was destined to be a success and the club would grow - but I didn't think it would be quite so fast.

By and large, I'm in the same boat as other inventors. If we're lucky, of the 10 or 15 items we do a year, maybe one or two of them wind up with a licensing agreement.

Don't worry about the financials. Just focus on delivering great products.

If you get the product and technology right, then the rest usually falls into place.

Software drives hardware in this business. We see it time and time again. We saw it with our Wii and DS businesses.

Quality and a great product matters, in startups, and in accelerators.

A lot of planning goes into ensuring that every project becomes a super hit.

Great product trumps all. You can have the biggest marketing budget, the biggest show, a perfect merchandising plan, but at the end of the day, it doesn't mean anything if the design and quality of the product you are offering is not compelling.

I want to be an inventor in the real sense.

You can be as creative as you want to and build all these cool projects, but ultimately, if they're not successful and you don't have the business structure in place, everything will flop.