David Ogilvy Quotes

Advertising is a wonderful lubricant for business, if it's used properly.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

Advertising decisions are based on what's best for MyPillow, my employees and my customers.

Advertising is a nebulous beast at the best of times.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

It's whatever sells; it's the business of it.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

A good ad which is not run never produces sales.

Popularity has everything to do with business and nothing to do with music.

Many billboards and magazine ads have resorted to showing isolated body parts rather than full-body portraits of models using or wearing products. This style of photography, known in the industry as abstract representation, allows the viewer to see himself in the advertisement, rather than the model.

Any business that is trying to sell something should be willing to spend a couple dollars for a stock photo to not have ads in it and not distract the user from using the product they're trying to sell.

My cosmetic range, easy4Men, is not going that well. It's meant to be for the no-nonsense man, but now I don't know if the no-nonsense man exists.

Advertising is totally unnecessary. Unless you hope to make money.

Advertising is the principal reason why the business man has come to inherit the earth.

If your advertising goes unnoticed, everything else is academic.

Money coming in says I've made the right marketing decisions.

We're obviously going to spend a lot in marketing because we think the product sells itself.

Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand.

I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?

Advertising is the life of trade.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works.

When the product is right, you don't have to be a great marketer.