What is called 'capitalism' might more accurately be called consumerism. It is the consumers who call the tune, and those capitalists who want to remain capitalists have to learn to dance to it.
People don’t know what they want until they see it.
Jobs was referring to consumer products, but many feel that the principle holds with respect to politicians also.
You can’t pass enough laws to stop customers from seeking and expecting value.
It's incredible how much money you can make on a rubber toy.
The aim of marketing is to make selling superfluous.
The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
Among the reasons for this was the fact that the U.S.A. is one mass market. It is only when you have a mass market that large-scale manufacturing which involves very substantial expenditures can be justified.
It isn't the consumers' job to know what they want.
If the economy grows, housing gets better, quicker.
Pay-per-view is bit of a gamble.
Anything that won't sell, I don't want to invent. Its sale is proof of utility, and utility is success.
You couldn't release the single on its own, because no one wanted it.
It's all about competitiveness: are you making the products that people really do want and value, and are you making it more efficiently and using less resources and less time than the competition?
I am just a businessman, giving the people what they want.
It's hard to find things that won't sell online.
Whenever you're successful you owe that success to the people in the community, because they are the ones buying your product.
We're conditioned to let businesses fail, regardless of how much we like them. We believe that if the market doesn't want that bookstore to exist, then it shouldn't exist.
Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand.
I deliberately try not to cater for the commercial market, so I can't see myself in competition, you know, with second or third generation rock stars.
The purpose of a business is to create a customer.
The goal of any farmer, after producing enough to feed his own family, has always been to find the best place to sell the year's crop.
What I tell founders is not to sweat the business model too much at first. The most important task at first is to build something people want. If you don't do that, it won't matter how clever your business model is.
We never realized how much money there was to be found in character products.
If we didn't have the Chinese buying things, we'd be on the floor.
There's a market for fiction based on financial services. People wanted me to write stories based on this sector. There's a gap in the market, and I'm trying to fill it.