Mary Dillon Quotes

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

The object of advertising is to get people to feel better about the product you're selling.

My customers come and go, cycle in and out. They eat others' foods, too. It's cool. They move on, and they come back. My quality, in food and execution, speaks for itself.

In the telecommunications, consumer products, and railway businesses, there are very real consequences if you don't meet the consumer's needs and desires. There are also substantive rewards for doing so, and especially for exceeding customer expectations.

Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.

In my experience, marketing is best when it proves the product it is supporting.

The aim of marketing is to make selling superfluous.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

Mass demand has been created almost entirely through the development of advertising.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Our primary goal in the consumer health service companies I back is helping them create an uncompromisingly great consumer experience.

When I started selling air conditioners early on, customers were willing to pay an extra 200 yuan to buy from Suning. Why? Service was good.

You just have to make sure the model you're working on does not undersell your product.

Repetition makes reputation and reputation makes customers.

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.

Apple has great marketing, among the best PR and marketing in the world.

We have a relationship with our customer, and that relationship translates into sales.

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.