George Lois Quotes

When it comes to storytelling, not taking risks is riskier than swinging for the fences. I have very simple ambitions when it comes to taking risks in storytelling and programming. I try very hard to avoid the expected.

As entrepreneurs, we often get pressured into hiring an industry executive. While it's good to hire people with experience, it can also be a stumbling block because they think about the business the same way everyone else does.

If we have a great idea, we'll go, 'Oh, this could be a cool movie.' Or really for us, it's more like, 'Oh, this is a really bad idea. Let's do this. This seems really stupid.'

One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time.

What I often do is just think of a completely obtuse thing to do, almost the wrong thing to do. That often works because you start a different approach, something no one has tried.

I never quite toed the line. I was a bit disruptive. All my early school reports from the age of 5 were 'Daniel must learn not to distract others.' And now, that's what I do for a living.

How to teach people to do what hasn't been done is a great riddle.

One of the great things about young entrepreneurs is that they don't know that something can't be done. So they try something that's so audacious and usually end up pulling it off.

I am interested in work that jumps boundaries, and that makes trouble. Part of me is comfortable with that: with being a bit of a troublemaker.

You can do a formula film and walk the conventional path, but it may not work at all.

If you're making a smaller movie, you're almost obligated to do something unexpected and surprising.

I respect Virgin Atlantic's brave and challenging attitude and the way it goes against the grain, so I jumped at the chance to be part of the first ever Gallery in the Air.

If designers are willing to take risks, I think buyers should take risks, as well with press taking risks.

I feel that one thing that a businessman can learn is do not follow a path that has already been successful. You will never be a path-breaker then.

I have some ideas for things nobody's done before, and some are ideas bigger than me that I might be able to pull off, maybe.

The best creative no longer has to originate in Chicago or London; it will be coming from Stockholm, Tokyo, and Seoul as well.

I love being the underdog. I'm cool in my dog house.

I don't think I take risks. People think I do, but I don't. In fact, I think conventional-formula filmmakers take more risks than me.

I pride myself on being able to create mismatches. That's what I've done my whole life.

With my classical training and coming from a metal band, producers didn't know what to expect. I like to shock people, though.

Sometimes, it feels artificial to try to come up with a solution to something that none of us know how to solve.

If your idea is truly innovative, you're going to hear from the naysayers. After all, if it really were such a good idea, someone would have already done it, right?

Nintendo, as a company, prides itself on doing things differently.

It's core to Amazon's culture that we want to innovate and think big, and it's great to be at a place like that.

If I do something I think is new, it will be misunderstood, but if people like it, I will be disappointed because I haven't pushed them enough. The more people hate it, maybe the newer it is. Because the fundamental human problem is that people are afraid of change.