Jeff Bezos Quotes

You‘ve got to start with the customer experience and work back toward the technology - not the other way around.

Always listen to your customers.

I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.

You can't just tell your team, 'Think long term.' It doesn't work that way. When you are starting out, you have to always think about trying to build something of value for the customer: something they can use all the time, something of use.

In our product development cycle, we ask and listen to our customer about what she wants.

When you let travelers vote with their clicks, and you put that at the center of your decision-making, you build the product they want, and ultimately, their business will follow.

You pick what your customers want, not what your entrenched business model may require you to do.

At Netflix, we realized that we weren't in business with the Toshibas and the Sonys of the world. We were in business with the guy sitting at home trying to find a DVD to watch. If we had the courage to focus on him, everyone - movie studios, electronics companies, Netflix itself - won.

Face-to-face customer feedback refines or validates every component of the startup's business model, not just the product itself.

The goal of listening to customers is not to please every one of them. It's to figure out which customer segments serve your needs - both short and long term.

As an entrepreneur, I've learned how crucial it is to be able to call a spade a spade and avoid falling in love with a particular strategy or product. Instead, you need to let the customer tell you what she needs - and to change her as she changes.

If you don't listen to your customers, someone else will.

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

Businesses are not paid to reform customers. They are paid to satisfy customers.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.

Everything starts with the customer.

Forget about yourncompetitors, just focus on your customers.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

To satisfy the customer is the mission and purpose of every business.

Customers don't care how much time something takes to build. They care only if it serves their needs.

Even in the face of massive competition, don't think about the competition. Literally don't think about them. Every time you're in a meeting and you're tempted to talk about a competitor, replace that thought with one about user feedback or surveys. Just think about the customer.

Because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort they wanted, and because they carefully studied market trends and systematically allocated investment capital to innovations that promised the best returns, they lost their positions of leadership.

Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.