Eric Ries Quotes

Always listen to your customers.

Determine what your customers need, and work backwards.

Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.

Customers can't always tell you what they want, but they can always tell you what's wrong.

You can't just tell your team, 'Think long term.' It doesn't work that way. When you are starting out, you have to always think about trying to build something of value for the customer: something they can use all the time, something of use.

What you can do is ask: 'What is the value to the customer? What are they willing to pay for?' Then, deliver great products and services.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

We obviously try to be in tune with what our users want.

As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works.

In our product development cycle, we ask and listen to our customer about what she wants.

Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.

Success Comes from listening to your customer.

In general, it's best if you're building something that you yourself need.

If you don't listen to your customers, someone else will.

Obsess about customers, not competitors.

The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.

Businesses are not paid to reform customers. They are paid to satisfy customers.

I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.

Everything starts with the customer.

We built this company from the customer back, not from the company out.

To satisfy the customer is the mission and purpose of every business.

If you do not care about your end user immensely, especially in the next few years, your brand will die.

Even in the face of massive competition, don't think about the competition. Just think about the customer.

An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

Look after the customer and the business will take care of itself