Bobby Kotick Quotes

With 'Insidious 2,' I wanted to push a potential franchise in the direction I thought it should go in.

I think the way I sort of approach it is, you just sort of keep your head down and focus on what you are doing and making shows that people will want to see on Thursday night.

The makers of entertainment must try, in our field, to be honest and grown-up.

Because I was in the business of translating the 'X-Men' from the very successful comics, and taking the most popular book of the 20th century in 'The Lord of the Rings,' and making it into three movies, I hope people realize I wouldn't get involved in anything I didn't think was really going to be worth their while.

If I had done a sequel to 'Day of the Tentacle,' there probably wouldn't have been a 'Full Throttle.' If I did a 'Full Throttle' sequel, there wouldn't have been a 'Grim Fandango.' It's important to make new stuff up.

I try to work on shows that I would want to watch.

Hitman does well and it certainly does well enough to survive, but at the same time I don't want to involve the character into the DC Universe even if it meant more sales, to the point where we sort of upset the balance that we have at the moment.

I do look at 'Modelland' as a franchise.

The goal for Shondaland is to continue to make very good shows that we're proud of when they're ready.

Every major summer blockbuster that is released is essentially a product line being launched across multiple verticals. However, the centerpiece of the product launch is a big, beautiful story whose job is to entertain.

Hollywood still makes things. We still export a couple billion dollars' worth of product overseas. Original, new product. Some people might not agree that it's original or new, but basically it is.

I look at the feature films that come out, and by and large, 85 percent of them are things I wouldn't in a million years sit down and watch. The more interesting storytelling is happening on television by a long shot.

The 'Saw' sequels went in a direction I wouldn't have gone in. With 'Insidious 2,' I wanted to push a potential franchise in the direction I thought it should go in.

I think the 'Saw' universe, the 'Saw' brand, is too big to just let it just sit there on a shelf.

We couldn't own Sci Fi; it's a genre. But we can own Syfy.

Everything I do, I do it with the hope that people will watch it more than twice. Whether it's 'Pan's Labyrinth' or 'Pacific Rim' or the opening of 'The Simpsons,' I do it with that hope.

I don't think hype always works. It can get you initial audience, but eventually, it's your story, and the characters need to hold audience's attention.

I think I've had a lot of experience with watching other people shepherd my ideas with the 'Saw' films. They made four 'Saw' movies without me. I never really had a protective or fierce policy towards that. I let it go.

The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises.

Having a story is what people connect with, but the story alone doesn't allow you to achieve greatness and results. It's the day-to-day consistency of providing value to your audience.

I don't like talking about sequels or spinoffs or franchise until they actually happen, until they actually work with the audience.

If you look at the whole world now it's just computer games, graphic novels, film, TV spinoffs, spinoffs of spinoffs like Deadpool spinning off of Wolverine. So I think that any kind of smart producer looks at all of those bases. Once it comes down to the integrity of it audiences are very smart, they smell that they're just kind of being played.

I thought I could see how standup worked. I never thought of being an actor - or anything else, really - but I thought, 'I can see how you get on stage and tell jokes.'

I will do a big-budget film. I will do an indie film. I will do a short film. I will do a digital platform show, television, and even theatre. I don't have any restrictions in terms of platform as long as the content is something that I find interesting.

The family sitcom has been around forever, since the advent of television. I don't need to reinvent it. But if you take something and you do it in a way that you haven't necessarily seen before, that's right where I live.