Testing Ideas Quotes

As man reaches out toward the twenty-first century, he will learn to be suspicious of all ideas that are not formulated so that they can be tested by observation. He will realize that the history of human thought shows that the ideas of which we are surest are the ones we most need to test. He will realize that his common sense only mirrors his training and experience. What seems natural and right to him is usually a reflection of the conditions under which he spent his first decade of life.

Ideas must be put to the test. That's why we make things, otherwise they would be no more than ideas. There is often a huge difference between an idea and its realisation. I've had what I thought were great ideas that just didn't work.

When I edit, I'm not from the school of Hello, I'm a genius, so everybody shut up. I'm from the school of Let's play it once in front of an audience, and then I'll tell you where it is going.

What I teach our people is that, as a leader, you have four key roles apart from people management. First is to champion the grand vision. Two, install systems and a culture to run experiments. The third thing is to savour surprises. The fourth thing is that even a leader's ideas need to be subjected to tests.

You have a lot of ideas …. I want them so I can test them.

One's life and passion may be elsewhere, but New York is where you prove if what you think in theory makes sense in life.

Even as wisdom often comes from the mouths of babes, so does it often come from the mouths of old people. The golden rule is to test everything in the light of reason and experience, no matter from where it comes.

A key part of the process for me is having screenings: not official test screenings, just gatherings of people, some I know and some I don't. We ask what is working and what isn't. So it's not as if I'm shutting out input.

I like to really spend the time and figure it out and rehearsal is to try something that doesn't work. It's hard to do that, because you always want to go with your impulse thought and you wonder if that's the one, did that work, you know?

Even if you've written something for print, I think it's good to try [it] out on someone because it changes. You can think it's hilarious and they can tell you it's not.

The faster you can get your ideas in contact with the real world, the faster you can discover what is broken with your idea.

I bet the people who are in the auto industry right now have more than 10,000 good ideas about what might work and what we need to do is not come up with more good ideas. We need to go and test as many of those good ideas as possible.