Strategic Design Quotes

Good design is good business.

Whenever I design any variant, or when anybody sends me one, I always say if at all possible within the context of the game don't have two home supply centers touching each other.

Mostly I built golf courses the way I played golf, which was left-to-right. But I learned very rapidly that people wanted to see more than just the way I played golf and that I had to balance up what I was doing, right-to-left, left-to-right, etc.

We really want to be the leading designer and integrator of tailored solutions.

Wait," said Butler. "Just wait, Holly. Artemis has a plan." He squinted through the green dome. "What is your plan, Artemis?" All Artemis could do was smile and shrug.

Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.

The thing that's most enjoyable to me is not actually beating someone [in the game]. It's the process of coming up with the blueprint of beating that I enjoy. That's a huge flip, so for me I enjoy building. I enjoy coming up.

An enterprise's most vital assets lie in its design and other creative capabilities.

The dumbest mistake is viewing design as something you do at the end of the process to 'tidy up' the mess, as opposed to understanding it's a 'day one' issue and part of everything.

Design is so critical it should be on the agenda of every meeting in every single department.

My role is to find strategic insights as to where design can have the most business impact. A designer can bring a viewpoint of not just aesthetics, but economics and usage.

A good designer will actually design the company.

Practically, systemic thinking can be used to identify problems, analyze their boundaries, design strategies and policy interventions, forecast and measure their expected impacts, implement them, and monitor and evaluate their successes and failures.

It seems whenever I've had a method or what I perceived to be an intellectual groundwork of some sort - a kind of game plan - it's always been the most morbid failure.

The role of design at a company is to allow you to recreate yourself, to allow your company to find a new way of success before the old way fails.

Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.

The most important job of an entrepreneur is to design the business before there is a business.

Grand Haven will challenge the skilled player yet, because of some width to the holes, it also will be a fun course that the average player can enjoy.

A designer is an emerging synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist.

Your leadership development strategy is perfectly designed to produce the caliber of leader you currently have.

Designers must educate the public that design is about strategy, not decoration. However, such attempts are repeatedly undermined by a design world hooked on competitions and awards ceremonies that celebrate creativity instead of strategy results and sustainability.