Everybody talks, nobody listens. Good listeners are as rare as white crows.
Today, we need to listen more carefully. I read what people say on Twitter, my friends on Path, in addition to formal media. I look for patterns, and then I post questions back to my network.
I've probably spent more time than any other brand reading every last comment. To listen to people the way you're able to online is very powerful.
I was really interested to see whether we could make predictions or forecasts by listening in on what people were saying on social media.
Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.
Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools.
Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools.
One thing I think is great is that if you use social media really well - in a natural, personal way - you can kind of see what's missing. You can see when you're bored of something or of someone.
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.
I can put tweets on a map to show who is saying what where, which could be used for marketing or social research.
I take the time to understand my generation and what they want. Whether it's on Tumblr, Pinterest, or Twitter, I see what they are re-Vining or re-blogging and incorporate it into my YouTube channel.
Their [the evangelicals'] success also points to a hunger for the product they are selling, a hunger that goes beyond any particular issue or cause... They need an assurance that somebody out there cares about them, is listening to them.
To those who accuse us of being populists, we respond that if this means listening to the people, then yes, we are!
