I don't do things to try and get publicity or anything like that.
I'll admit it: I'm one of those people who has a Google News alert set for my own name.
I used the name Diplo at one show when I was really young, and it just stuck. I never meant to keep it. But it's kinda cool.
I'm as self-promoting as the next guy.
I'm the TV girl.
Yes, I'm known as the most technical fighter in the world, and I'm going to keep that as my brand.
Nobody talks about how Puffy went to Howard University or about Lil Wayne attending the University of Houston. All the young kids know is what they see on the videos. They don't realize that these guys have taken managerial and business courses, and know how to brand and how to market themselves. They're very smart.
I've never been one of those actors who has touted myself as a fascinating human being. I had to decide early on whether I was to be an actor or a personality.
You see yourself as a good product that sits on a shelf and sells well, and people make a lot of money out of you.
I am particularly wary of authors who put themselves on the cover of their own book.
I'm a walking billboard. That's my pleasure.
I try to really capitalize off of what other rappers really can't do. There are opportunities that rappers I love simply can't get, because... you know... I don't have the tattoos; I have a different image.
I'd love to see myself on sale in shops. It tickles me, does the idea of me being marketed.
When I first started my own brand, when I needed an icon, I had no other icon but myself. I had to create that.
All I can do is try to create my own brand and have people appreciate me for that.
I didn't want to be one of the 10,000 kids on the internet making beats. I went out there and got recognized as the white boy in trap music and made a name for myself.
Everybody wants to be known. Everybody's a Kardashian.
I always try to associate Johnny Mundo, John Morrison, or whatever my name is with high quality.
Social media is an advertisement for the superficial extroverted self.
I'm not a businessman, I'm a business, man!
We created a brand for ourselves, so that now people can't get mad at what we do, because then they're just making of themselves.
You don't need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.
I would never deny the importance of the media, but I wouldn't go out of the way to splash my pictures all over town. I'd rather let my work do the talking.
When you want someone to notice you, there's one fail-safe way of making sure that they do: by plastering pictures of yourself across social media. Your motive might seem obvious, but so what?
For decades, Trump had no life independent from the media. He became a figure in the nation, and his a monitisable name - albeit quite a ludicrous one - because of his nonstop, relentless, shameless and often embarrassing courtship of the media.
