As a consumer, you don't want to choose from a million pairs of jeans. You just want the one pair that's going to fit you and look great on you.
Every day, I have a parcel waiting for me at home because I have shopped something, as I have physically stopped going to places to shop. I don't shop from malls because the stuff there is very common. I like to be unique and different.
When I founded Stitch Fix, I wanted to create a company that I would want to work at for the rest of my life.
Fit experts envision a future in which you'd carry your body scan in your cell phone or on a thumb drive, using the data to order clothes online or find them in stores. But who's going to pay for all those scanners, which cost about $35,000 each, and the staff to run them?
The idea of going somewhere where the salesperson is able to personalize the retail experience for you doesn't work anymore. Stitch Fix is an opportunity to provide a service for people who are looking for more than just buying the cheapest thing with one-day shipping.
What we need to do is get rid of 'men's' and 'women's' sections and make sections that are, like, 'dresses for tall people,' 'pants for short people,' 'jeans for people with hips,' you know what I mean?
I don't care for brands. I'm more of a boutique shopper because the things I will find there are unique, and there won't be any copies.
If there is an option to use a real human being and to have a chat with somebody and do your shopping that way, I do try and do that.
When the business really works is when we hear clients say, 'I've never had jeans that fit me until I got a pair from Stitch Fix.' We'll also hear, 'I would never have tried this dress on in a store.' It's not just about convenience. They're happier in their clothes.
Etsy helps work be more human - you can stay at home and work alongside your kids - and it makes commerce more personal.
Ironically, I think some of the inspiration around Stitch Fix is really what was great about stores in the heyday of stores.
Virtual reality and augmented reality will change the way we shop.
A new model is starting to take root and grow, one in which consumers have more choices, more tools, more information, and more power to guide these choices. I call this emerging model 'The Mesh.'
I founded Stitch Fix to take on a very human problem: How do I find clothes I love? Like most people, I want to look stylish and feel my best. Spending a day at the mall or devoting hours of time to sifting through millions of products online is time consuming, overwhelming, and neither effective nor enjoyable. I knew there had to be another way.
The way I shop and the way I engage with my wardrobe, those experiences don't come to life on Amazon's platform.
I only like boutiques.
I didn't reinvent clothing; I reinvented the edit.
I think our customers don't need anything. They just want something special. This is why we do collections - not just the Spring fashion show, but the pre - Fall and cruise lines too. The customers love to find something in the shop they don't see in a magazine. This is the trick about the cruise and pre-Fall collections. Nobody knows about them. When you go to the shop, you really find something you don't see anywhere else.
I didn't like the name 'personal shopper.' That makes it sound like too much of a commodity and not personal enough.
