I'm not a reader myself, so I don't expect anyone else to be.
People who don't normally read make an exception for my books, possibly because they're short.
Most non-readers are nothing but an agglomeration of third-hand opinion and blindly received wisdom.
There will always be non-readers, bad readers, lazy readers - there always were.
Pleasure reading has long been an American ideal - generations of schoolchildren have headed home for the summer toting recreational reading lists. But try to pitch it to a group of non-readers, and they quickly become suspicious.
The people who don't read - who are they? How do they make sense of things?
A lot of men just don't read. They don't read fiction at all.