Native Advertising Quotes

Millennials don't want to be bombarded by ads. But what is so interesting to me, though, is how willingly they accept native content. Or native advertising - it's not even native content.

Money is flowing out of traditional advertising into experiential, social, and sports.

I don't think display advertising is the future of advertising.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.

Content marketing is the only marketing left

Its definition can be a bit murky, but to me, native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt - native ads don't pop up or dance across the screen - and its content is actually valuable to the person viewing it.

People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more.

The once inviolate frame within which programs or commercials were displayed on television - always separately - has been violated to a pulp. Program content is seen increasingly as a mere backdrop on which ads are posted like billboards on a fence.

Video will drive the share-shift in advertising.

We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.

It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell.

We have brands spending ungodly amounts of money on print, television, outdoor radio, programmatic banner ads, website takeovers. Garbage. When I say garbage, they work-ish. They're just so overpriced. I don't know what else to say. I do not believe that it is worth the hundreds of thousands of dollars in distribution and hundreds of thousands of dollars in cost to make one 30-second video to tell a 29-year-old woman that your soap is great, in a world where she is not going to consume that commercial.

If you have a native monetization system where the atomic unit of content is the ad unit, that scales down all the way to a small screen experience. That's why Twitter is performing so well on mobile.