Message Resonance Quotes

Our universal message of access to economic opportunity resonates with the ironworker in northeastern Ohio and the immigrant in South Florida. And we sometimes have a relationship deficit with our voters, because we're not communicating that message.

In every election in American history both parties have their cliches. The party that has the cliches that ring true wins.

Some of Donald Trump's gifts that obviously allowed him to execute one of the biggest political upsets in history, those are ones that hopefully he will put to good use on behalf of all the American people.

Idealism loses to pragmatism when it comes to winning elections.

Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.

It's never been our intention to sell millions of albums, but if our message touches that many people, then so be it.

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.

There's a direct relationship between how difficult it is to send a message and how strongly it is received.

I just feel like content is content; people want to see it resonate.

A candidate has to reach people's heads and reach their hearts.

All the spending is an amplifier. If your message dos not resonate with enough people, spending on its own doesn’t maker s difference.

If the campaign is about issues, we will win.

It does no good to be a conservative if you can't sell a conservative message in a general election.

I know what it takes to win. I know a general election is going to come down to not only Republican voters but my ability to connect with independent and women voters.

I put messages out there that start with why and they talk about what I believe. They go on to demonstrate and give examples. If it resonates with others, those with whom it resonates will share it with their friends and say, "This inspired me. You should watch it. You should read this."

Marketers sometimes get caught in this lie that you must talk to people only in the voice that they recognize.

We target people who are genuinely undecided. It's not a good use of money to target senators who are flat opposed or who are already with you.

What data can tell you is if you have 10 messages, all of which you believe, it can tell you which messages are resonating and which aren't. And if you break it down even further, the truth of the matter is some messages resonate one place and other messages resonate another place.

A lot of our Democratic consultants have fallen into the self-defeating prescription that the candidate that runs the most negative ads wins. I have a new theory: Positive is the new negative.

I'm not sure a candidate ever feels his message is getting out.

Political advertising works, particularly when it’s unrebutted.

The audience does not need to tune themselves to you - you need to tune your message to fit them. Skilled presenting requires you to understand their hearts and minds and create a message to resonate with what's already there. Your audience will be significantly moved if you send a message that is tuned to their needs and desires. They might even quiver with enthusiasm and act in concert to create beautiful results.