Marketing Mistake Quotes

Common mission trap for companies: trying to be all things to all people at all times.

Chevrolet was puzzled when they discovered that their sales for the Chevy Nova were off the charts everywhere but in Latin America. They finally realized that "Nova" in Spanish translates to "no go." Not the best name for a car... anywhere "no va."

The studio should not have released this film.

The commercial for Diet Dr. Pepper says it tastes just like regular Dr. Pepper. Well, then they screwed up!

I probably marketed myself all wrong. I had exotic looks; I should have done those glamorous roles that exuded 'oomph.' But in my head, I was always an actress first.

I went to Tokyo three years ago. It was a job, though. I did an ad campaign for IBM, so they flew me out there to take pictures of me. It was IBM Global. It went to Australia, France, London, all over the world. But I think the ad campaign was a failure, because of me.

Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. "One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation." Not one of my proudest memories.

We used to be called the Dixie Chickens. Then we played at a barbecue place, and they had a sign saying, 'Featured Tonight: The Dixie Chickens,' and everybody started ordering it for dinner! So we shortened it.

The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately.

I remember when we first bought Teleflora, I made a very expensive mistake when I produced a brochure with the slogan, 'The way America sends love.' The bouquets and prices I pictured could not be duplicated by the florist - they were too expensive. I had relied on people I thought were in touch with the marketplace.