Marketing is the devil.
We were told our campaign wasn't sufficiently slick. We regard that as a compliment.
To me, a 'brand' sounds evil.
That pompous phrase (graphic novel) was thought up by some idiot in the marketing department of DC. I prefer to call them Big Expensive Comics.
Public relations and marketing are something companies do to move product. It is not meaningful. It is not cool. Yet because it is cheap, easy, and lucrative to cover, blogs want to convince you that it is.
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Any conversations we hear about 'So who are Pearl Jam marketing to?' are despicable.
'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
