Market Targeting Quotes

I learnt the hard way about positioning in business, about catering to the right segments.

In 2011, I released my first album called 'International Villager.' I had no support, and whatever money I had made, I put it all in the album. I shot the music video for 'Brown Rang' with one lakh dollars. I spent so much money, as I just wanted to put it up on YouTube, as I knew that my market was there, and it became a huge hit.

You cannot mean everything to all segments of the markets. You cannot have a brand straddling too many meanings.

I don't feel that this concept of disruptive technology is the solution for everybody. But I think it's very important for innovators to understand what we've learned about established companies' motivation to target obvious profitable markets - and about their inability to find emerging ones. The evidence is just overwhelming.

It struck me that most businesses have less than 100 employees, but most payroll services were going after bigger companies.

Major markets are a key factor in advertise and budgeting decisions.

When I am starting a new game, I have to program it for the Apple, because I want to get all of the markets.

The concept of Red was to build a camera with as much capability as possible... for the professional market. Then we thought we could extend it down a bit to the prosumer level. Apparently, that was a mistake.

Labels want to capture a certain market of kids and blah blah blah, and it's true, I just never think about that stuff. It's all part of a chain that's moving along, but this phase of music has to switch.