Toyota is competitive in anything they do.
It's not easy being number two. As a marketer, you have limited choices - you can pretend you're not defined by the market leader, or, you can embrace your position and go directly after your nemesis.
A lot of people say that I took the first shot for Bitcoin. The first person to walk through the door always gets shot, and then everyone else can come through.
There are lots of retailers that are now scrambling to emulate the Amazon model, so Amazon does not have a monopoly on same-day distribution or broad selection or low prices. All that said, there are advantages that accrue to the largest player, so I don't see much in the way of Amazon slowing down.
You have to be the first, best or different.
It's very easy to criticize the CEO of the market leader.
I tell young entrepreneurs to use the leader in their industry and as a benchmark as they work to create their own brand. Don't look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.
The Macintosh may only have 10% of the market, but it is clearly the top 10%.
I've known Bezos for decades, since the very early days of Amazon, so it's no surprise to me that he's smart or willing to make big bets.
First mover Advantage doesn't go to the company that starts up, it goes to the company that scales up
In the old days we were the challenger brand competing against the big banks, but today I go round the world and I sit with governors of central banks and finance ministers and, in some cases, prime ministers. They all know Travelex. We are regarded as the establishment - the world's largest retailer of foreign currency.
Buying a company that is number one in its business is hard to do. When something is for sale, it's often not a leader.
The more evident it is that a certain company is going to become the market leader in a big market space, then the higher the valuation goes because the risk has been dramatically reduced.
Flipkart is one of the most innovative companies in the way it approaches the market.
The most successful company in Silicon Valley is Apple, and they're the most secretive.
If you're the water boiler king of China, you're selling a billion water boilers.
The iPad is far and away the most successful product in its category.
When WWF and WCW came along, they weren't the only game in town, but to make a good living, you had to work for one of the two organizations. Without a true Number Two, there is no such thing as a Number One. You're just it; you're just there.
Our mail product, Hotmail, is the market leader globally.
Adidas is one of the biggest companies in the world. To have a company like that, a mainstream company, a major sports company, to say they want me, it's awesome.
I think Snapdeal could become the Alibaba of India.
Someone is out there looking to put you out of business. Someone is out there who thinks they have a better idea than you have. A better solution than you have. A better or more efficient product than you have.
Whenever you're the leader in any industry, you get more headlines.
Is there anyone out there who is the next Steve Jobs? I think Jeff Bezos is pretty close. He is very smart. He is extremely creative. He has completely reinvented the way in which commerce is done online.
Google has a great product. They've built a great business.