Maybe self-publishing is going to be an extra step added to publishing. Maybe what's going to happen is you self-publish a book, someone notices it - an agent? - and it goes from there into the traditional sphere.
I knew people were independently publishing, and I buy books on Amazon. I began seriously considering it when Amanda Hocking was in the news about her self-publishing success.
In my view, the ebook world for both established and new authors is a terrific new and exciting format. It is a format that will bring forth many new writers to publishing.
When self-publishing started, it was mostly people who really couldn't write. And they just wanted to get their book out, and they couldn't get traditional deals.
It's been more than a decade since I put that self-published novel, 'Lip Service', up on a website. Since then, many hundreds of authors have gone from self-published to traditionally published.
When I started publishing - my first novel came out in 1990 - there were no options for publishing science fiction in Canada. There were no small presses, and the large presses simply would not touch it at all.
I maintain an ongoing survey of Internet Publishing and self publishing, so that it is now possible for any writer with a book to get it published at nominal cost or free, and to have it on sale at booksellers like Amazon.com.
I think the more avenues that open up when people want to publish, the better. Some of the authors that want to jump ship from the traditional houses and go on their own, you know what? Good luck. It's going to be a lot tougher than you think.
Is it better to go indie and make bigger profits on each book, or stick with a print publisher's 6%-10% royalties? Since I never could figure out what I wanted to do when I grew up, I'm hedging my bets and working both sides of the street.
Hugh Howey and Amanda Hocking come to mind immediately as authors who managed to build a successful following without the initial support of a large publisher.
Digital-Original publishing embraces the non-conventional and genre-busting story. It allows me to share good stories with readers who will enjoy them, and at a reasonable price.
Print-on-demand publishing is the new farm system for new voices in fiction. Authors who have compelling things to say, who can market their stories in compelling ways, will succeed.
I'm looking to find good stories, not big commercial pieces of work.