A common and not necessarily apocryphal example portrays a solo practitioner starved for business in a small town. A second lawyer then arrives, and they both prosper.
We don't have to go that far to sell our beer because our immediate accounts sell so much. Places that sold 10 cases before, now they're selling 30.
More!
Yes, there's more access to film than when I first came into the league, but because of it there's a desire to see more and study more and cover more.
If you can make it easier to consume, people will consume more of it.
Every time you drop the price by a factor of two, you roughly get a 10 times pickup of the number of people who will seriously consider buying it.
For every $10 you reduce the price of the smartphone, 100 million more people will buy them.
You're looking at an actor whose price has just doubled.
I remember when we'd get excited that we had 70 people in the store a day. Now we're, like, 'We only did 2,000 people?'
The more successful you are the less accessible you will become.
