Free Promotion Quotes

It's easy to get lost in the shuffle, and just enticing people to hear the music for free doesn't mean that much when everyone else is essentially doing the same thing on MySpace, or wherever.

I wanted to get my movie noticed WITHOUT spending any ad money. So I made a bit of a spectacle. I recorded lots of podcasts. I bickered with hate groups. I criticized critics. I banged pots together. I did everything I could to raise awareness without raising any money to do so.

Censorship has been my best press agent my whole life.

Virality, at its core, is asking someone to spend their social capital recommending or linking or posting about you for free.

When I give away a book for free, it gets my name out there. That has lifelong value for me that goes way beyond the few dollars I could maybe charge.

Social media is a great way to get discovered in the industry because it's free, it's worldwide, and everyone's on it - a very powerful combination.

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money so they see social media as the free marketing...So,...'Billy, light yourself on fire and stand upside down, and that'll market the record'. I've spent a lot of time thinking about this. I don't think people by records because of anything that happens on Facebook. They buy records cause they're friends say 'I bought this record and I love it'.

I just keep my ear to the street. I haven't read any music books recently, because I figure I read everything I need to know back when I was 12, 13 years old. I know pretty much everything about record publishing, radio stations. The only thing that's changed is you gotta keep up with social media. It's free promotion.

We want people to watch and consume what we do, but we are not trying to sell anything. So that does give us a freedom in a way.

I discovered that, given the indescribable nature of what I write, the only way to sell it is to give people free samples.

Mix-tapes are something that have been going on for a while. They've been pretty important to hip-hop for the past 10 years. It's the way we advertise our music to the public for free.