Products have to be designed in a way that they are comprehensible.
What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.
The Internet is full of choices, and nobody is going to make the choice to use a product that is hard to use or unattractive.
The wonderful thing about Apple technology is just how intuitive it is.
I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.
With something like Dropbox, it was immediately like, 'Wow, this is literally something that anyone with an Internet connection could use.' Everyone needs something like this; they just don't realize it yet.
That's what DSi is all about: Providing simple, quick-to-master experiences that everybody can pick up and enjoy.
Velcro: what a rip-off.
Because it's free, easy to use, and high-quality, photography is now a fixture in our daily lives - something we take for granted.
The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.
I've tried plenty of telephones. I tried to get into the Samsung Galaxy and the Blackberry, but the iPhone is just too easy to use. The camera takes clear pictures and the phone itself looks great. Like all Apple products, it kind of just makes sense.
What if the Big Three automakers made products that were simple and easy to use - imagine a car with a user interface made by Apple - while also constantly trying to push the state of the art? What if they constantly sought out new technologies and ideas, and incorporated them into their products?
One of the things that... I've seen Nintendo do so well is provide a user interface that is intuitive, easy to navigate, easy to execute against - and in our view, that's exactly what we've done on DSi.
And I knew that there was some dark corner of me that would enjoy using magic for killing—and then long for more. That was black magic, and it was easy to use. Easy and fun. Like Legos
What is so brilliant about the gadgets is their simplicity.
What makes the EpiPen unique is its delivery vehicle - an auto-injector that's packaged in a convenient, pen-like device. The product's key attribute is its ability to reliably deliver accurate doses of the essential medicine.
What I proposed was a computer that would be easy to use, mix text and graphics, and sell for about $1,000. Steve Jobs said that it was a crazy idea, that it would never sell, and we didn't want anything like it. He tried to shoot the project down.
My role is to think about what the future could be for Airbnb - and that includes crafting an effortless and easy-to-use service on any platform, whether mobile, tablet, or Web.
My perfect bag would be practical but also have the stylish element to it; it would be bold and colourful. I would actually be able to open and close it. That would be a first.
The team was unbelievable, and Dropbox was a really easy, simple-to-use product. Both Aditya and I believe this is the technology company we want to be working at now, and it has the potential to be the next big technology company.
The second stream of material that is going to come out of this project is a programming environment and a set of programming tools where we really want to focus again on the needs of the newbie. This environment is going to have to be extremely user-friendly.
The fact of the matter is that the true hits of AOL have always been its easy-to-use services, such as AIM, email, and Buddy Lists.
You know you've built a product that can hit the mainstream when your wife, your father, and your mother-in-law can get involved.
We will make our products work out of the box.
The thing that the Microsoft folks did a really good job of is the easy-to-use tools for making application-building simple.
