Success doesn't happen quickly. It happens from doing the same thing over and over, becoming great at it, and delivering great value to consumers.
If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return.
We're in this entertainment business really to give the audience what they want.
YOU NEED BOTH QUALITY AND RESULTS. RESULTS WITHOUT QUALITY IS BORING; QUALITY WITHOUT RESULTS IS MEANINGLESS.
The first step in exceeding your customer's expectations is to know those expectations.
If you're a thorough professional, and they won't let you do a professional job, nobody's going to benefit from it. The people who produce it won't benefit. The people who buy it won't benefit from it. They're going to get a half-assed product.
Don't get roped into talking about something that you don't really have passion for, and don't get roped into something you don't have expertise in. Why should somebody listen to you? If you're going to take somebody's time, you better deliver.
I know what the audience is looking for and have the ability to deliver that content.
If you're going to undertake any project, like a book, you have to show up to give.
Success is rarely about having the best, the most, or the cheapest features in a product. Instead, it is almost always about knowing what matters to your sponsor in a client or partner account and delivering on that.
I put myself in front of people who can say yes to me, and I deliver value first.
