Creative Strategies Quotes

I didn't mind spending 40 lakh on the promo of 'Jaane E Mann,' because big things need big money. A quality product has to be marketed well.

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money, so they see social media as the free marketing... So... 'Billy, light yourself on fire and stand upside down, and that'll market the record.'

We've had to be creative to get on the ballot.

You can never have enough wacky in MMA.

One of the things that we hope to do with 'Pitchmen' is to give people an appreciation of what we do.

I used to put flyers on cars in parking lots, anything to get people to come to my shows. I was always having to think outside the box, and even to this day, I still try and come up with creative ways to market my shows.

Without the nontraditional methods we used to promote 'Jericho'... we wouldn't have been able to get the traction we did.

A practical scheme, says Oscar Wilde, is either one already in existence, or a scheme that could be carried out under the existing conditions; but it is exactly the existing conditions that one objects to, and any scheme that could accept these conditions is wrong and foolish.

The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.

RuPaul might not broadcast herself as political, but I think she tries to make moves in American history by catching more flies with honey than vinegar. Rather than telling people to vote, maybe she'll do a mini-challenge on voting. She understands that you can influence people in a good way without preaching.

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.

The advertising industry needs to keep evolving.

I think a lot of Hollywood is in retreat right now trying to figure out how to make money and make the safest bets.

There's no longevity on YouTube. You have to keep pushing boundaries.

People are generally badly advised when they're starting out in the creative field.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

I'm a creative consultant, whatever that means.

An enormous amount of ingenuity and creativity goes into commercials, and they can be fascinating if you pay attention.

[Kenneth Koch] taught children in public schools in New York City to write poems and told them down worry about rhyming, don't worry about any of that stuff. You know, write a poem where you mention three colors and make it five lines - or he would just give them, you know, little strategies. And, man, they wrote some great poems.

I've been told my movies are difficult to market.

I think video advertising is a hugely compelling medium.

I do not believe great organizations have ever been built by trying to emulate another, any more than individual greatness is achieved by trying to copy another 'great person'.

For inspiration I look to those great players who consistently found original ways to shock their opponents. None did this better than the eighth world champion, Mikhail Tal. The "Magician of Riga" rose to become champion in 1960 at age twenty-three and became famous for his aggressive, volatile play.

Nothing real or truthful makes its way to TV unless you are smart and know how to sneak it in, and I would tell you how I did it, but then I would have to kill you.

That's the thing about Lionsgate. They are fearless. No other studio would have made 'Hunger Games' the way they did. They're being fearless in the way they make decisions, and it's paying off for them.