Corporate Image Quotes

Apple is very, very good at almost everything it does, and that includes corporate communications.

Never invest in a tech CEO that wears a suit.

Your brand is what people say about you when you're not in the room

I've never played the PR game.

I think it's a mistake for the American public to constantly be told that if you work for an oil company or you work for a bank, that automatically makes you bad. I think a lot of these people are very qualified people who are patriots. They're going to want to help the country.

I think corporations and people are very different. People make corporations whatever it is that they're going to be.

Every time my manager approached big network executives or even cable, they told him I was too dangerous. They couldn't trust me.

Work at a place like Google for awhile: if you do an interview and you say all the right things, no one really cares. But the day you say the wrong sentence, it's attributed to 'Senior Google Executive,' and the stock moves, and everybody hates you.

I'm no Mattel.

I don't do interviews without a collared shirt.

In terms of having a business, I wanted to let it go beyond what my personal taste is. Basically, I'm in a kilt and a white shirt every day. So, you know, I don't have a lot of scope, and I'm really picky about what I wear.

I'm a CEO of a public company. You have to show decorum.

Disney is just Disney. It's a company that's very good at what it does - controlling and promoting an image - until something happens that it can't control or cover up.

Really, I've been at the BBC too long and have spent too much time out on the road to worry about being judged as a clothes horse.

A good reputation for yourself and your company is an invaluable asset not reflected in the balance sheets.

The average member of the public thinks of 'business' as an impersonal corporate entity, owned by the very rich and managed by over-paid executives.

I'm a corporate thug. That's the best way to be.

The brand is just a lagging indicator of a company's culture.

The outside perception and inside perception of Microsoft are so different. The view of Microsoft inside Microsoft is always kind of an underdog thing.

Logos are a graphic extension of the internal realities of a company.

People are kind of upset with British Petroleum CEO Tony Hayward. Over the weekend, he was out on his yacht. And when President Obama found out that Tony Hayward was on his yacht, he was so angry, he missed a putt.

My brands are an extension of me. They're close to me. It's not like running GM, where there's no emotional attachment.

People at Facebook are fairly used to the press being nice to us or not nice to us.

By the time of the '90s boom, CEOs had become superheroes, accorded celebrity treatment and followed with a kind of slavish scrutiny that Alfred P. Sloan could never have imagined.

Brand inside is more important than brand outside for sustained success.