My being bought as a politically outspoken artist is a more potent advertising tool for Apple than a 100 more explicit ads.
The whole point of corporate mascots is to be distinctive. No one in his right mind would ever confuse the Hamburglar with Mayor McCheese.
Why don't those damn oil companies fly their own flags on their personal property-maybe a flag with a gas pump on it.
Increasingly, corporate nationality is whatever a corporation decides it is.
Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.
I started my entrepreneurial journey right out of college. At the age of 21, I incorporated my first business: a PR firm based in New York City.
The phrase "corporate identity design" seems to be a bit exclusive it sometimes frightens the smaller client who can't relate because they don't consider themselves "corporate."
This phrase, 'culture jamming,' was very much in vogue in the 1990s when these superbrands sort of emerged and started kind of projecting their names onto ever more surfaces.
I think we've seen a lot of examples of giving a name its own definition in the dot-com world. Amazon, Google, Yahoo - these are names we never would have dreamed major corporations would choose.
We recognized early on that media consumption was evolving and customers were looking for moving images to include as part of their advertising campaigns, website designs and corporate presentations.
At university level, I had an economics lecturer who used to joke that I was the only student who handed in essays on British Airways notepaper.
Corporate identity deals with how a company is perceived. When you're working for a company, you try to determine what the optimum perception of them should be and develop a set of objectives that often take the form of reinforcing what's there that's perceived to be desirable and finding a way of dealing with misperceptions.
I won't do advertising if they bring a layout and say, 'This is what we want to do,' because anybody can do that; it's not interesting. They've got digital and the computer; it's not taking pictures, it's not magic - it's a picture done by committee.
There is just no way any management with any intelligence and foresight cannot recognize the value of a corporate image. It is the best, single marketable investment that a company can make.
The Kentucky Fried Chicken corporation made a bobble head of me and sent it to my management. No card, nothing.
We're not the corporation of Foster the People. We're a band.
Clothing is viral, impermanent in a way that public art cannot be. So I like thinking of how corporate-created clothing can be seen as a form of public art.
We're not trying to shock people with our image.
In a way, I was spoon-fed, if you will, a career. It was fully manufactured by a studio that believed that they could put me on their posters and turn me into their bottle of Coca-Cola, their product.
A corporation trademark represents a total program for a company. A good symbol will implement its products. Normally such a symbol will be around for an indefinite future 10, 20, 30 years or more.
As a professor of marketing, I have a professional interest in examining how companies create integrated messages when communicating a corporate image.
Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.
Everything at a NASCAR event carries a corporate logo except the lavatory stalls.
I used to be a Geico Caveman for live events. I was a corporate mascot. It was the silliest job. It was actually awesome and fun, but it was retarded.
An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.
