Core Message Quotes

What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.

Founders need to figure out what the message of the company is going to be.

I think a good business book has one coherent idea that is richly played out.

My message hasn't changed from day one.

I can't make a movie unless I believe in the themes behind it. I mean, that's the first question I ask myself, always, is, 'What is this movie about?'

I care only to know, if possible, the lasting meaning that lies in all religious doctrine from the beginning till now.

My driving philosophy about making music is that you can reduce it all down to one note if that note is played with the right kind of sincerity.

'StrengthsFinder 2.0' is an effort to get the core message and language out to a much broader audience. We had no idea how well received the first strengths book would be by general readers - it was oriented more toward managers - or that the energy and excitement would continue to grow.

I always put myself in the audience's seat, whether it is a film like 'Judwaa 2' or 'Badlapur.' There has to be a message; the core story needs to have a hook, which should be out of the ordinary.

The Gospel never grows old. It applies to every generation alike. We have to make a choice.

You know, we love to categorise or label everything in our lives: people, movies. But I think that those are just the decorations. They, of course, work. They're great, but that's not the thrust of the film.

When there is change, it must not alter the content of what propaganda is driving at, but in the end must always say the same thing. For instance, a slogan must be presented from different angles, but the end of all remarks must always and immutably be the slogan itself. Only in this way can the propaganda have a unified and complete effect.

The core of the Jesus message is what has made him relevant for twenty centuries.

Don't worry about the little factual details. Get to the heart of it.

A central task for any campaign is to develop a narrative: a short, simple story explaining where we are, how we got here and where we need to go.

I know there is a moral to this story, but I don't know what it is.

For me, singing was always about the lyrics. I'm hopeless at singing songs that don't have a core.

There are a thousand ways to point a camera, but really only one.

I think that the idea of straight edge, the song that I wrote, and the way people have related it it, there's some people who have abused it, they've allowed their fundamentalism to interfere with the real message, which in my mind, was that people should be allowed to live their lives the way they want to.

It's a matter of reducing the work to its very simplest possible state, eliminating all of the things that lead away from the guts of the work, the thing the work is really about. Anything that's there must build towards its over-all organization and meaning.

Rock 'n' roll is about music. Music. Music. Music. It's not about you, it's not about me, it's not about Oasis. It's about the tunes.

If I had to associate myself with one song, it would probably be Let Love Rule. It's so simple and to the point. It speaks for itself.

I'm not sure a lot of companies know their story, or can explain why they exist and who they are, without just spewing just corporate speech.

At its very core the story of Easter has nothing to do with angelic announcements or empty tombs. It has nothing to do with time periods, whether three days, forty days, or fifty days. It has nothing to do with resuscitated bodies that appear and disappear or that finally exit this world in a heavenly ascension.

We're going to bring our core message of hope and how God is a good God who's on our side.