I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.
Now is the most exciting time in fashion. Women are controlling their destiny now, the consumer is more knowledgeable, and I have to be better every single day.
Transparency doesn't mean much if the consumer doesn't understand what they're looking at.
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.
The truth is, a large majority of the market, I'd guess 80 percent, doesn't know anything more than what they are sold.
American consumers are not saying they will not buy GMO foods. What they're saying is "I want to know. I want to know." EU consumers are much happier because they know what they're buying, and they've seen a continued increase in sales.
When consumers know things, they tend to make informed choices, and that could affect corporate profits. I'm sorry, but your right to know is always going to be outweighed by their right to hide it from you.
As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.
I think it's important that people know what they are eating and especially to know what their children are eating.
I just believe people should know what they're eating.
Clients are becoming more and more savvy. They know what's happening in the brands; they know the new products that are coming out.
