Speak properly, and in as few words as you can, but always plainly; for the end of speech is not ostentation, but to be understood.
What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.
Whatever advice you give, be brief.
Quintus Horatius Flaccus
Much wisdom often goes with fewest words.
I have made this letter longer than usual, only because I have not had the time to make it shorter.
He can compress the most words into the smallest idea of any man I know.
If you have to go back and spell-check the text you're about to send, you're saying too much.
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
Keep silence for the most part, and speak only when you must, and then briefly.
He who thinks much says but little in proportion to his thoughts. He selects that language which will convey his ideas in the most explicit and direct manner.
What is required is not a lot words, but effectual ones.
Say what you have to say in the fewest possible words.
999 ... I can explain it in a minute
A politician is a man who can be verbose in fewer words than anyone else.
I've always felt that some of my best lyrics are less than three minutes long, and it's great when you can do that - be succinct and get the message across in a simple, clear idea.
One cannot say everything at once.
Brevity is the best recommendation of speech, whether in a senator or an orator.
If you can’t state your position in eight words, you don’t have a position.
Whatever you teach, be brief; what is quickly said, the mind readily receives and faithfully retains, everything superfluous runs over as from a full vessel.
If I can finish a cartoon in 20 minutes, then that's the ideal editorial cartoon - it's to the point.
You watch guys talk about football, and you think that maybe it's really easy, and it's really not. Yeah, we've got the expertise because we played, but how you put that into a 30-, 45-second take and educate and entertain someone that's watching?
The system gives you two minutes to phrase a whole history.
Practice whatever the big truth is so that you can say it in forty seconds on camera.
If one were to say but few words, though ones with meaning, one would do better than to say many that were only empty sounds, and just as easy to utter as they were of little use.
Anybody can have ideas-the difficulty is to express them without squandering a quire of paper on an idea that ought to be reduced to one glittering paragraph.