Company Purpose Quotes

Founders need to figure out what the message of the company is going to be.

Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected.

Starting a company is a cause, not a job. Once it becomes a job, that's when you lose

Why are we here? I think many people assume, wrongly, that a company exists solely to make money. Money is an important part of a company's existence, if the company is any good. But a result is not a cause. We have to go deeper and find the real reason for our being.

I don't know if a company can have a soul, but I like to think it can.

Somebody once told me, ‘Manage the top line, and the bottom line will follow.’ What's the top line? It's things like, why are we doing this in the first place? What's our strategy? What are customers saying? How responsive are we? Do we have the best products and the best people? Those are the kind of questions you have to focus on.

When I was in the private sector, one characteristic that differentiated the best entrepreneurs from the others was that they were not in it for the stock options, but for a mission - to deliver something that was helpful... Every entrepreneurial journey, it turns out, is like this.

As CEO of Unilever, my personal mission is to galvanize our company to be an effective force for good.

In a truly great company profits and cash flow become like blood and water to a healthy body: They are absolutely essential for life but they are not the very point of life

What's the point in having a company of secretaries?

I realized I could work for a manufacturer or a hospital, or I could work for a company that enables the manufacturer, the hospital, and everything else.

The reason people come to work for GE, they want to be apart of something bigger than themselves, they want to work for a company that makes a difference, a company that is doing great things in the world.

I'm supposed to be the director of a television company, but I've only ever seen that company as a vehicle for making the kind of programmes we wanted to make, getting our ideas on the screen.

Twenty years later, the core of Yahoo is still the same. We are driven by the same purpose—to be your guide around the web. You may not know how much you motivate us every day by using our products and sharing your ideas, but you do. Thank you.

Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard.

We had a mission at PayPal - which was to create a new financial system, a new world currency, and we failed. We were a financial success, but we didn't succeed at the purpose of our company.

Your company is a product. Who are its customers? Your employees, who use it to do their jobs.

As a company grows, its purpose grows with it. It has the potential to evolve your purpose.

I want to destroy the old concept that a company is a place where one sacrifices time for the sake of money.

Exceptional firms have always been good at aligning their mission or purpose with their execution and, as a result, have enjoyed category leadership in sales and profits.

I'm not sure a lot of companies know their story, or can explain why they exist and who they are, without just spewing just corporate speech.

It is no longer enough to have a good product. A company's purpose and the way it treats its employees and the global community to which it belongs is also of great importance.

The goal wasn't to create a billion-dollar company. The goal was to create something useful where I could learn things.

Great companies connect to the heartstrings of their employees to make their purposes known.

Without a story, people aren't going to connect to what you're telling, what you have a pain point about. It's so important for them to know why you've created the company, without that connection to the broader vision that you have - why are you going to do it? What are you going to accomplish?