I did not make this a long film for its own sake. I wanted to make an entertaining film and offer it out there for those who want to see it. If word of mouth suggests there is an audience out there, hopefully their cinema will show it.
When you do a movie, you don't know when it's going to come out. In a year, you forget about it.
The digital and theatrical markets are two different marketplaces.
We don't decide how a movie will be distributed until it's finished. It might be on iTunes, it might be on 3,000 theaters, but we make that decision after the fact.
I think it's always super exciting to watch something before you can see it in theaters.
It's fantastic to see 'Les Miserables' become the top-grossing film at the U.K. box office.
Miramax can buy a small independent movie that isn't very good, but because it has great relationships with different theaters, it can get into a big theater.
So many movies get made, and so many go to VOD, which is a market I admire.
Ironically, it's easier to raise the money to make the film than it is to have the film find wide distribution.
Why not premiere movies on Netflix the same day they're opening in theaters? Listen to the consumer; give the consumer what they want.
Once Miramax gets involved, if they like your movie, there's a big machine that gets involved.
Having come up in the era where movies are only movies if they're released in the theater... I don't know if that holds true anymore. I've been involved in some movies that have gone 'direct-to-video,' and that used to not be a good thing, but now it's different.
I would love to do a big studio movie, just because they're going to put the money into distributing it. A lot of times you do these little movies, you love them and they never get seen by anyone.
A film can reach only the places which the distributor has promised you. Several films are not released internationally, and Web has that wide reach.
I didn't see 'Star Wars' in theaters until George Lucas re-tweaked it.
Every four or five films we've made a film that has gone on TV first. It's quite nice to tap into the TV audience, but it is nice to see it on the big screen too.
I started as a short filmmaker and found that one of the toughest challenges was getting your film to be watched. I would enter it in competitions and release it online, but getting a mainstream theatre-going audience to view the film is difficult.
If you don't have a basic spend on marketing, there is no point releasing the film in theatres.
All of a sudden Kevin told me that the movie got bought and was gonna be shown in a movie theatre. I was shocked. I was psyched. It was just weird.
