Channel brand is so key.
The bottom line is that red carpet helps us broaden the appeal of the brand. Calvin Klein used to be about a very specific woman, but we've dressed so many different women at awards.
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.
I was probably the first footballer ever to have a pop-star profile, and my agent was right when he said we could put my name on stair rods and sell them to people in bungalows.
A clothing company is making T-shirts inspired by Bernie Sanders with messages like 'Feel the Bern.' They were gonna make them for Lincoln Chafee too, but no one wants to wear a shirt that says 'Feel the Chafee.'
Our success is a direct result of knowing how to market a brand and having the right people representing the brand.
In the '80s, the brand-endorsement market was quite nascent.
As our culture redefines being a gamer, brand partners explore and wait eagerly on a new set of tools to better engage their potential clients.
We are no doubt in the Great Age of the Brand.
I have a problem with the blatant celebrity exhibitionism that happens in this business and being sold purely as a brand.
Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.
One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.
The socialite is becoming more important in a luxury brand's marketing strategy as she pulls in the 'right kind of crowd.'
I think of fashion as an art form as well as an industrial product - and something that has to be sold well and has to be of high quality.
Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.
A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.
'Shaggy' is a brand.
It's hard to sell a brand without having a face to it.
Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.
Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
That's one thing brands are understanding is, I'm the blogger who's not writing about fashion. I'm not writing about beauty. I'm not writing about gossip. I'm not writing about politics. I'm writing about all of that. I'm the person they can come to if they just want to reach people who care and have their fingers on pop culture.
You can't be a major company today without paying attention to celebrities. They are the leaders in beauty and fashion.
