Brand Exposure Quotes

It's all about brand exposure, building your brand, building your image and just getting to that next level as an athlete.

The power of publicity is more important than advertising.

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

Relationships are the key element to Press & PR

Any time you can have your logo or your name on a shoe, growing up that's a dream come true.

For Infiniti, the global coverage that Formula One provides is second only to the Olympics.

With WWE, it's a massive machine, and you will air in 120 countries and have action figures and towels.

I am honoured to be a part of H&M's designer collaborations. The work with their team is an exciting, fun process. They are very open to pushing boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.

Frankly, I'm getting a lot of great publicity.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.

You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.

While a traditional TV advert might last for 30 seconds, a child can play an advergame for hours on end.

I'm sure that everyone who goes into fashion always dreams of having a perfume, since it completes the brand and exposes it in a different way.

When you get $1 billion of free advertising, it's hard not to have anybody buy the product.

If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's have the artist play just before Gaga.' Now you've exposed the huge Gaga audience to the new artist. It's similar to showing a trailer before a movie. The hit creates a hit.

There's a level of exposure that 'Smackdown' and 'Raw' get that other brands like 'NXT,' 'NXT UK,' and '205 Live' do not get. But at the same time, I feel like I would not be who I am without '205 Live.'

There's a lot of brands around the world that want to get exposed in the U.S.A.

I'm just looking forward to doing these videos with AXE. Doing more directing, collaborating with them, finding ways to kind of like tap into temptation with their market and their audience and mine and find cool, creative ways to get the brand out to people. And I think they're doing a really, really good job. So we've got some cool stuff coming up.

The sponsorship offers have been amazing. I have to turn down a lot.

Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital or physical. You see the brand in the context of the competition and bring it to the attention of everybody on a regular basis.