I've never been into alternative, hipster rap music.
I think people are enticed by indie rap and every time you have a group going against the grain, they're gonna be like, 'Wow, you did it yourself in 2012, that's impressive - how did you do it? What're you doing that's different? And how can I be a part of it?'
I like underground rappers - Cory Gunz is a young kid that's been really doing his thing. I'm a Gym Class Heroes type of fan even though they're not new, but they're definitely trendsetters.
You'll be fooled if you only get your hip-hop from the mainstream, you know. The things that move people are not just found in the mainstream cultures. And when we talk about hip-hop in general, hip-hop's basically preoccupied with life.
I'm not a pop rapper. That's nothing against pop music - I love pop music. I've jumped on pop records for people and still will, but I'm not a pop artist. I didn't start from there. I started in underground music. I consider myself an underground artist, as well as a producer.
So much of rap sounds the same, and that's okay, but that means some people want something that can be the complete opposite too.
Consciousness rap - a term that I don't think exactly exists but gets thrown around a lot - is not exactly popular.
I first heard Loyle Carner on SoundCloud in 2014.
Champagne Jerry records are definitely, in one way, on the very far end of the weird spectrum of rap music, then, in another way, very far on the weird punk spectrum.
There are rap groups that have a positive outlook in their art. These groups should be shown as an alternative to gangsta rap.
I can rap in a London accent, make weird faces, wear spandex, wigs, and black lipstick. I can be more creative than the average male rapper.
I like Akon, I like some of Lil Wayne when he uses that funky voice. Anything progressive.
Odd Future's like a network as opposed to like a rap group.
Underground hip-hop is, like, one of my foundations, I would say a cornerstone of my foundation of my musical tastes.
