Karthik Subbaraj Quotes

Of course, you have to think of the audience. You cannot make an obtuse film that only appeals to a small niche section of the audience.

You always want your movies to reach the widest audience possible.

To reach a mass audience, you have to offer more than just hostility.

I'm hoping that word-of-mouth on the film - people seeing it and liking it - that that will drive more people to the theaters, because I haven't seen the billboards or the posters or anything.

A big blockbuster like 'Kick' expands the audience for my films and makes it easier to promote them.

The industry has to have the audience in order to make these films. So it's a serious thing - how do you get people to leave their houses and go to the theater?

Anyone who says they want to make a game that becomes a cult classic is kinda screwy, right? I mean, you want to reach the largest audience you can.

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

Between Twitter and Facebook, early word of mouth for a film can destroy it immediately or take something you've never heard of and make it a huge hit.

It would be real nice to have some kind of bell or whistle attached to this film - it would give it a longer life. People seem to need that validation to go to a film these days.

If the script is right, I'm not above doing a movie with broad appeal.

You know, you want to pull in a wide audience.

There are certainly laws and elements that make a film more accessible to mainstream audiences. If you've got Tom Cruise as a strongman, I'm sure it would have larger audiences, but it wouldn't have the same substance.

Every actor's deepest desire is to reach a huge audience. So, I don't look down upon commercial cinema... there's a beauty in it that you understand sooner or later.

There is no sense in making a film that no-one will go and see, just to create a perfect, but useless, work of art.

When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and characters, you are thinking about broad appeal. When you are producing for a niche interest, you are producing for a different audience.

I want my films to be seen everywhere.

I never understood why anyone would do magazines. Like, why would someone put their face out there so much? It's because those people reading magazines will go see the movie, so you do it.

Think about trailers you see in theaters. If you're seeing a Warner Bros film, the studio might have three of the five trailers. So having a hit helps you create the next hit.

I want my films to get audiences. I am not interested in making them just for myself.

I want every movie to have a big audience. I'm always hopeful that it's going to be discovered, and audiences are fantastic that way because every once in a while they surprise you. I didn't think 'Beautiful Mind' was going to be that kind of global success.

I have realised that it has become essential to promote your film. God forbid, if a film doesn't run, I shouldn't be blamed for that.

Your film really needs to call audiences to theatres.

One has to create music with mass appeal and not something which is niche. With niche music, you will only go a small distance.

The reason I prefer working with established actors and stars is because they are more popular, and the film reaches out to more people and do well in terms of numbers, too.