David Lauren Quotes

When you enter a Ralph Lauren store, it's almost cinematic, as though you're walking through someone's home.

I've always been inspired by retail entertainment, whether Ralph Lauren or the Disney Store or Niketown.

When I opened Chanel in London, they were happy. People would go, 'Oh, I just came in to see it. It's so beautiful.' And you leave with a positive attitude toward the brand. Now, you don't really get that online. You don't go, like, 'Wow.'

I don't think it ever does any harm in any business to feel that there is someone there who cares about it. If you look at any business, fashion being the most obvious, the aura, or the reality of the designer, is part of what creates it. It's true in luxury goods stores and in good food stores. It leaves a palpable sense that someone cares.

Saks is one of the temples of good-quality products in America. The Saks shop in New York, for me, is the most interesting department store in America.

For present buying, I go to Harrods because there are great personal shoppers, who point me in the right direction.

The same time I'm designing my collection, I'm also designing my store. It has to have brand awareness, an identity. I'm also designing the racks and the hangers, and juggling a lot of things.

At HSN, the experience we create are a significant point of differentiation.

Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it's everybody.

My mom used to work for Coach and Louis Vuitton, in retail. So, I've always been around it. I've always had that connection. Always.

Sometimes when I walk into one of my own stores, I look at the display and say, "This looks so good - I want to buy it." Yet other times I walk in and the displays and mannequins will be all wrong, and I don't want to buy anything. When a customer walks into a store, she's looking for inspiration. So I'm tuned in to people, and I care about what they need and who they are.

We could be the biggest pantyhose seller in America, but we don't want to weaken the link in shoppers' minds between Home Depot and do-it-yourself projects.

Someone told me that when they go to Vermont, they feel like they're home. I'm that way at Saks.

For me, Lancome was more than just a brand. There was something very nostalgic about the name, about the whole story.

Besides offering desirable products, the Free People brand continue to produce some of the most compelling imagery and customer engagement in the industry.

Actually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world.

Apple has hundreds of stores around the world that are beautiful, and they have a distribution system and a staff of 40 or 50 people that will help you.

For Net-A-Porter and its customers, luxury means exceptional service, 24-7 - wherever they are, whenever they have time.

I think it takes 30 years to build a luxury brand.

My company Independent Ideas worked with Gucci on a special edition Fiat 500.

I spent a lot of years working for Ralph Lauren, and he had so many copycats, from Tommy Hilfiger to Abercrombie & Fitch to J.Crew.

Did I shop Kmart for clothing? No, I didn't. But I loved that I could be totally involved in the hangtags, the buttons, the commercials and with the designers. Something in my head said 'Yes.' I was adventurous.

Neiman-Marcus is one thing, and the Dallas Cowboys are another.

In Britain, eponymous lifestyle branding as we know it started in the late 1960s, with two fascinating families - the Conrans and the Ashleys - who in increasingly brilliant settings and catalogues sold rather different visions of what the new ideal upper-middle-y life looked like.

Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition.