Desiree Rogers Quotes

We really want the whole world to know about Live and to experience us.

We did the World Cup to relaunch our international efforts, and that served as a foundation.

I'm looking to expand my brand everywhere. I want to be worldwide, I want to reach the world.

We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.

There's a lot of brands around the world that want to get exposed in the U.S.A.

Tyler Perry's movies can double what they do domestically with the right plan for selling them around the world.

The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get.

All you need is the best product in the world, the most efficient production in the world and global marketing.

Advertising is so touchy-feely. You have to speak to the psyche of the people. I'm not very good at that.

Advertising obviously helps with awareness, but if you look at some of the most successful companies, they're actually not generally ad-driven when it comes to customer adoption.

The object of advertising is to get people to feel better about the product you're selling.

I love Obama to talk about Chrysler. It's the cheapest bloody advertising I can get.

We have a broad, well-positioned company, so when 'Minions' comes out, it can be in theme parks all over the world. We own Fandango. We can advertise on a network. We can have the characters pop up on the Golf Channel.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

It's interesting for me to sell Comme des Garcons in places it's never been sold before to people who might not have heard of Comme des Garcons.

You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.

Everyone can benefit from seeing smart marketing.

Paying extra for prime placement can often pay off.

There's no question that the marketing and advertising world is ahead of the political marketing the political communications world.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

It's really hard to get fans in another country, especially here, because America is so, so big, so it's really hard to get known in this country.

We will invest more into China to make sure that our brand gets more known to Chinese customers.

We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.

We know there is a very powerful fan base for Liverpool in Asia. We are not embarrassed to say we want to exploit that.

Promotion is absolutely essential in the movie business.