Charles M. Lichenstein Quotes
We gave the daisy ad so much publicity that it was shown over and over on news and commentary programs so a lot of people saw it who wouldn't have ordinarily. We thought it was very damaging so obviously we demanded that it be withdrawn.
In the 1964 presidential campaign the Democrats ran the famous "daisy ad" implying nuclear catastrophe if Goldwater were elected. They only had funds for a limited distribution, but the complaints of the Republicans as to the unfairness of the ad focused the nation's attention on the ad.
Charles M. Lichenstein, United States Delegate to the United Nations (Republican), Issues Coordinator, Nixon 1960 presidential campaign, Quoted in Kathleen Hall Jamieson, Packaging the Presidency, Oxford University Press, 1984
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