Donald Norman Quotes

Soul is not about function; it's about beauty, form, and memory.

To touch somebody’s heart with design.

People are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.

I don't think there is anybody who's watching television right now who wants to see something because it looks good rather than feel something because it feels right or familiar or new or whatever.

Whatever I design, it has to please my eye. If I go to work on an office block, I'll draw the office that I want to walk into. If it's a piece of crystal, it must feel the way I want it to feel in my hand. If it's women's wear, it must be something I'd like to see my wife dressed in.

He leaned closer, their faces drawing near, and he could feel the heat of her breath mingling with his. He closed his eyes against the memory of a thousand other kisses and touched his lips to hers. He felt a kind of spark, and all at once he felt her slowly coming back to him. She was the arm that held him close in times of trouble, she was the whisper on the pillow beside him at night.

There's a cinematic quality that happens in my mind when I hear something that really lands. An album is just a journal of a life moving through time.

All we have to believe with is our senses, the tools we use to perceive the world: our sight, our touch, our memory. If they lie to us, then nothing can be trusted. And even if we do not believe, then still we cannot travel in any other way than the road our senses show us; and we must walk that road to the end.

Words like 'unputdownable' and 'irresistible' are simply not enough for Cat Winters's In the Shadow of Blackbirds. Days after finishing this story, it remains the first thought I have in the morning, and the thing that haunts me until I sleep.

Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt.

From a product standpoint, we want every touch point to feel magical. It inspires trust.

Moments. A couple of moments that people remember, that they can take with them, is what makes a good movie.

For me, food is about memories, feelings, emotions, and so is Le Bernardin, and that's why it's not just a restaurant.

For several long moments we remained locked together, and I think I covered her hair with small sacred kisses, her perfume crucifying me with memories.

What I found was an emotional consistency with him. The words, the scenes, the situations - I wasn't mimicking what I thought Branch Rickey's emotional reality would have been.

One thing I've found that I can do that I really enjoy is rereading my own writing, earlier stories and novels especially. It induces mental time travel, the same way certain songs you hear on the radio do ... the whole thing returns, an eerie feeling that I'm sure you've experienced.

My work is immaterial. It's not painting, it's not sculpture, it's emotions. I'm giving you something to experience yourself.

And when you appear all the rivers sound in my body, bells shake the sky, and a hymn fills the world.

What really matters is not how well a character fits a definition, but how strongly he or she resonates. Characters with strong, resonant ideas at their core will have more of an impact on the cultural consciousness than a character who's just an empty collection of attributes.

They’re called poems but in reality they’re lines given to me to hang on to

The vision of milk and honey, it comes and goes. But the odor of cooking goes on forever.

Imbuing fiction with a life that extends beyond the last word is in some ways the goal: the ending that goes beyond the ending in the reader's mind, so invested are they in the story.

Music is the way our memories sing to us across time.

It's the feeling that really creates the attraction, not just the picture or the thought. A lot of people think, “If I think the positive thoughts, or if I visualize having what I want, that will be enough.” But if you're doing that and still not feeling abundant, or feeling loving or joyful, then it doesn't create the power of the attraction.

We touched with a softness that pushed through the skin into memory, like arms plunged into a river - we could feel the weight of each other's stones.