I don't even look at gold as gold anymore. Gold is just another piece of paper.
Something is worth what somebody will pay for it. Nothing else, nothing more, nothing less.
If you're going to charge someone for something, you have to show them value for it.
Your brand is what people say about you when you're not in the room
There is no more expensive thing than a free gift.
Because Elvis gave 'em cars, you think I'm cheap.
What we obtain too cheap, we esteem too lightly; it is dearness only that gives everything its value.
Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.
If you build a good name, eventually, that name will be its own currency.
The public never knows what he wants, but he always wants what he knows.
Truth, like light, is blinding. Lies, on the other hand, are a beautiful dusk, which enhances the value of each object.
Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.
Understand the acute difference between the cost of something and the value of something.
Value is what people are willing to pay for it.
To most people who have a point of view, merely being on TV is an intrinsic good.
How did we get to the point where we're paying for bottled water? That must have been some weird marketing meeting over in France. Some French guy's sitting there, like, "How dumb do I think the Americans are? I bet you we could sell those idiots water."
I think possibly, as an artist, you're always treated with a certain respect but also with a certain sort of nervousness.
We have always said actually this isn't about money, it's not about price. This can be an experience. It doesn't have to be about buying something.
Value, therefore, does not stalk about with a label describing what it is.
...high end does not necessarily equal high price. It's a matter of attitude.
Giving people what they want isn't always what they want.
So long as we stand in need of a benefit, there is nothing dearer to us; nor anything cheaper when we have received it.
People only give value to a thing if they have, at some point, been uncertain as to whether or not they'll get it.
Why, then, if expensive things cannot bring us remarkable joy, are we so powerfully drawn to them?
The art of putting into play mediocre qualities often begets more reputation than is achieved by true merit.
