Jim McKay Quotes

The media can be a really strong vehicle.

People, even independently minded people, do to an extent draw their impressions from what they are told, especially if they are told it incessantly by newspapers.

The goal of modern propaganda is no longer to transform opinion but to arouse an active and mythical belief.

Media play a powerful role in establishing and perpetuating social norms.

I think it's a myth that American public or any other public is so stupid that they need to be constantly pricked.

Well I think the media has a very powerful influence on almost anything and everything we do because the general public gets their perception of what is going on in things they don't have immediate access to from what they get through the media.

Whoever controls the media, controls the mind.

The media has affected everybody's consciousness much more than most people will admit.

It's hard not to look at the road of the media and how the media is a big part of painting a picture for public opinion.

Political propaganda seeks to affect the way people perceive the world in order to affect the way they behave.

It is not at all clear how much the media influences public opinion and how much public opinion influences the media.

Public opinion can be influential, the media can be influential.

It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale.

Propaganda is amazing. People can be led to believe anything.

There's no denying that television is one of the most powerful propaganda media we've ever invented.

Whoever controls the media—the images—controls the culture.

Ever since Gutenberg, every dynasty, every political leader, every major religion, has recognized that to control the media is to have a powerful instrument for controlling the values and behavior of a population.

The nation whose population depends on the explosively compressed headline service of television news can expect to be exploited by the demagogues and dictators who prey upon the semi-informed.

Acting upon everybody for 30 minutes in 24 hours, the press is asked to create a mystical force called Public Opinion that will take up the slack in public institutions. The press has often mistakenly pretended that it could do just that.

Newspapers form public opinion, but public opinion also influences newspapers. The general masses are not like horses that can be tamed and trained to do their masters bidding.

It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale. The orchestration of press, radio and television to create a continuous, lasting and total environment renders the influence of propaganda virtually unnoticed precisely because it creates a constant environment.

The primary purpose of the media is to mobilize support for the controlling interests.

The men who run the Eisenhower Administration evidently believe that the minds of Americans can be manipulated by shows, slogans and the arts of advertising … The men who run the Eisenhower Administration evidently believe that the minds of Americans can be manipulated by shows, slogans and the arts of advertising

The Press has not only a great influence over our manners and morals, but contributes largely to our pleasures.

The hand that rules the press, the radio, the screen, and the far spread magazine, rules the country.