Tony Fadell Quotes

We built the iPod in weeks. It had to be what I thought it was going to be because there wasn't time for endless refinements.

My focus is incredibly narrow. I can't talk with any authority other than design and development of product.

Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy.

In software design, it's all about making a guess, trying it, and then learning from the experience.

To me, 'design thinking' is another way of saying empathize with the customer. It's consideration for the person you're designing for.

He who makes the quickest, coolest prototypes reigns!

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.

It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.

Business owners should think of designers as architects, not decorators.

I tried a dozen different modifications that were rejected. But they all served as a path to the final design.

There were many things that led to the iPhone at Apple. We were searching for what to do after iPod that would make sense.

Within HTC, hundreds of ideas are tested and discarded to find those rare ideas that define the HTC user experience.

If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.

I love taking an idea... to a prototype and then to a product that millions of people use.

We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.

I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'

I kind of 'code-sketch,' where I get started with a project by actually writing the code for it and getting something up on the screen. Then I play around with it and see if it's any fun and change the parts that aren't.

From the very first inkling of a concept, founders need to gather a target group of five to ten potential users to begin the feedback loop. We all think we know how the market will react to new ideas, but actual users live with the pros and cons of the existing market conditions every day. They are the market experts.

I love to see technology from a design perspective and vice versa. I am a 'Desigineer.'

The nature of design is to synthesize disparate perspectives and create a richer end product through collaboration and iteration.

Design, in its broadest sense, is the enabler of the digital era.

Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.

Exactly 5,126 attempts to make the first bagless vacuum cleaner were failures-some catastrophic disappointments, some minor defects. It took 15 years. Prototype 5,127 was the success ... Failure is painful, but it spurs on improvement like nothing else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.