Jessica Jackley Quotes
The ventures that keep things light and fun, easy to understand, that have a compelling story, a sexy retail product, will have an easier time getting people to rally around them and contribute. A start-up doing something that's difficult to communicate or doesn't offer any kind of retail product will have a tougher go at it.
Citations
Jackley, Jessica. "The Accelerators." The Wall Street Journal, Dow Jones & Company, 2013.
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Jessica Erin Jackley is an American entrepreneur who co-founded Kiva and later ProFounder, two organizations that promote development through microloans.