Jennifer Granholm Quotes

There is not alternative to speechwriters. You can’t run for president and write your own speeches.

If you can’t run against a political candidate, run against his campaign manager.

I am very proud of the campaign we ran and the supporters that came on board.

As someone who was like a chief spokeswoman for [Donald Trump] and his campaign manager, it wasn't always relevant to what Americans out there were telling us at rallies or telling pollsters behind the scenes concerning them.

Never say anything in a national campaign that anyone might remember.

The [Hillary] Clinton campaign was still operating with a White House mentality.

I believe I can lead this party from the front as a campaigning organization.

The stronger Hillary is, the weaker she is. The more she seems like a likely presidential winner, the more difficult the senate race becomes in New York. It's perfect.

The Obama campaign was smarter, quicker on their feet than the Clinton camp.

Every great political campaign rewrites the rules; devising a new way to win is what gives campaigns a comparative advantage against their foes.

My jobs on campaigns were pretty low on the totem pole - I was an advance man.

The public relations phases of this campaign call for the same careful planning and strategy as you and your staff employed in setting up the invasion of Normandy, and the same careful planning that we, in our business, employ in order to insure the successful introduction to the public of a new product or service.

Campaigns are not for educating. They're for linking up with the public mood.

Running a country is much more difficult than running a campaign.

If you run for public office today you must be prepared for a massive invasion of privacy.

The campaign can’t be run by 100 outsiders.

Fotball strategy does not originate in a scrimmage. It is useless to expect solutions in a political campaign.

When you run a campaign the idea is not to appeal to pundits but to appeal to people.

[McKinley] is on a stumping tour ... I criticized the bloody-shirt course of the canvass [campaign]. It seems to me it is bad "politics," and of no use.... An increasing number of people are interested in good relations with the South.

In politics, you have a one-day sale. You have every customer allowed in the store for one or two minutes on that day, and you have to sell a majority or plurality of the market or you are out of business.

To win [elections] in this country these days you've got to campaign down to a 13-year-old's level of mental development.

The world of messaging is the world of campaign consultants, of politicians, who are like trained seals who are given their message and then they perform. I’m not into that.

The tactics and strategy of every Presidential election campaign is most influenced by the previous Presidential election.

If you asked me, ‘Where’s the scientific evidence of what’s adding value to a campaign?,’ I’d say field organizing. But the campaign consultants who are most famous are the strategists, especially the ones who focus on TV. And that’s where the evidence of the effectiveness of anything that people do in campaigns is the most limited.

You can't win an election unless you have a message.