John Kasich Quotes
You can't win an election unless you have a message.
While this is generally true, there have been times where one candidate has been so unattractive, corrupt, or unsavory -- or was closely alighted with such an unpopular figure --that the opponent won without a message just concentrating on the negative aspects of the opponent.
John Kasich. CNN News, August 5, 2018
Sourced by: Eigen's Political and Historical Quotations
This is one of the earliest documents articulating methods of campaigning in a democracy.
Referring to the 1988 presidential election:
At the time of this statement neither major political party had a base large enough to win a Presidential election. The winner must get independent votes. However, much campaigning is done to motivate the base as without the base winning is also impossible.
John Richard Kasich Jr. is an American politician, author, and television news host who served in the U.S. House of Representatives from 1983 to 2001 and as the 69th Governor of Ohio from 2011 to 2019. A Republican, Kasich unsuccessfully sought his party's presidential nomination in 2000 and 2016.